search engine optimization

Local search engine optimization is a branch of SEO that is focused on the optimization of a website for…well… local search, of course!

Basically, local SEO is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses. Content, on-page optimizations, and link building all with a focused, localized intent are part of these efforts. The focus changes, however, when it comes to localizing link acquisition. The focus changes to making sure all potential local signals across Google’s local search landscape are consistent and correct. If they are not, or you accidentally provide different information for the same business, you could potentially experience situations where your local results display something different than what was intended.

WHY LOCAL SEARCH IS IMPORTANT


Here are a few stats that prove how important local search continues to be for businesses:

• 50 percent of people who did a local search
 on their phone went to a
physical store within one day.
• 34 percent who did their
search on a computer or tablet did